Tori Vendors

Tori Vendor Registration

FinnFest USA welcomes all vendors interested in presenting Nordic, particularly Finnish and Finnish American, ideas, services, and products to the general public. Businesses, community organizations and individuals are welcomed and encouraged. Both Profit and non-profit institutions as well as individual entrepreneurs and artists will feel comfortable in the non-political, non-confrontational, and family-friendly atmosphere of the Tori (Finnish word for marketplace).

Booth sizes and prices enable a cross-section of interested vendors to apply. The festival particularly welcomes people who wish to demonstrate traditional Finnish American crafts, to have items on display and to sell examples of their work.

To fill out a paper copy of this form, click here

  • Date

    September 19-22, 2019

  • Location

    Sheraton Detroit Novi
    Ballroom A,B,C,D
    21111 Haggerty Road
    Novi, Michigan 48375 USA

  • Hours

    Set-up 8:00-12:00 Noon Thursday

    Open 1:00 pm – 5:00 pm Thursday
    8:30 am – 5:00 pm Friday
    8:30 am - 5:00 pm Saturday
    9:00 am – 12:00 noon Sunday

    Breakdown and clean-up
    12:00 noon - 5:00 pm Sunday

  • What Products Can Be Sold?

    Items can be mass-produced or hand-crafted. Whatever is offered should reflect the values and concerns of Finland and Finnish America, including:
    Quality of materials
    Respect for the Environment
    Concern for Labor conditions
    Food products commercially made and packaged may be sold at the vendor’s booth. Food items made by an individual or an organization can only be sold if approved by the Tori committee. These items must follow the food preparation laws of the State of Michigan; the Michigan license must be on display in a prominent place in the booth. Please check before applying for a Tori space.

  • Will Electricity Be Available?

    Electric outlets are located on the outside walls of the ballroom and available at no charge. However, vendors will need to provide their own heavy duty extension cord and power strip. (The Sheraton can provide these for a fee and previous arrangements)

    FinnFest USA cannot guarantee every vendor a spot near an electric outlet. Registering early will give vendors a better opportunity to be assigned a position with easy access.

  • Is There a Loading Dock? What is the Parking Situation?

    Unloading and loading will occur via the wide doorways on the north side of the Conference Center or through a loading dock that leads to the Ballrooms. Flat bed carts will be available for vendor use. Free parking surrounds the hotel. Overflow parking in the adjacent Best Buy parking area will enable people to park and walk quickly back to the conference center.

  • Can Products Be Shipped to the Hotel?

    The hotel does not have a large amount of storage space and can only accept crates, pallets or shipments if they arrive between September 13th 2019 – September 19th 2019. Any materials to be sent to the Hotel may arrive no earlier than Friday, September 13, 2019 and may not remain on property longer than 2 days after FinnFest USA 2019, September 25, or additional fees may be assessed: a handling and storage fee of $3 per box/item or $25 per every 5 pounds. The mandatory handling and storage fee is paid in its entirety to employees providing the handling service. Hotel will not be responsible for any loss or damage to materials sent to the hotel prior to September 13, 2019.

    Please address packages to: FinnFest USA 2019, c/o: Jamal Nehmeh, Attn: “person to receive package”. Sheraton Detroit Novi, 21111 Haggerty Road, Novi, MI 48375

  • Will Security Be Available?

    Although the hotel has security on duty, vendors are responsible for maintaining their own booths during the day. After hours, FinnFest USA will provide security service but will not be held responsible for losses. Exhibitors must provide their own insurance.

  • What General Rules Apply While the Tori is Open?

    Vendors must observe designated hours and staff their booths during tori hours. Vendors must provide sufficient cash to accommodate their sales. Display areas should be left clean each evening. Vendors are responsible for collecting and reporting all state and local taxes.
    Vendors should have completed their set-ups by the time of the Tori opening on Thursday. They should plan to maintain their booths on all four days of the Tori.

  • What Equipment Can Vendors Rent From the Hotel?

    The Sheraton can provide audio-visual equipment for a rental fee. If additional chairs and tables are required, they too are available, but an additional fee would be charged.

  • What Will the Booth Rental Fee Include?

    First and foremost, the booth rental fee provides a booth space, a variety of different sized tables and two chairs. In addition, a complimentary registration will be included for up to two persons. A discounted rate on a program ad or website logo inclusion on the FinnFest USA website will also be available. Please contact for details.

  • Can a Vendor Get a Guaranteed Space at the Tori?

    All applicants who fit the FinnFest USA tori criteria will be accommodated up to the limits of the spaces available. FinnFest USA cannot guarantee all vendors the space that they envision or the amount of space that they request. That said, every effort will be made to satisfy requests. Space is limited and vendors will be accommodated on a “first come, first serve” basis. It is best to reserve early.

  • Will the Tori Have Other Attractions Besides the Booths?

    FinnFest USA is hiring musicians and musical groups to perform acoustically in a special tori space arranged on one end of the tori, adjacent to a hotel-run café selling beverages, snacks and light lunches. Food will need to be consumed in the tori’s “café area.”

  • How Will the Tori Be Advertised?

    The Tori will be advertised to the general public in both traditional print and 21st century social media platforms. A minimal $5 fee will be charged to people coming only to visit the tori, and the public will be welcomed and encouraged to come specifically to visit the Tori.

  • What Is the Cancellation Policy?

    A 50% refund will be made for cancellations received 30 days prior to FinnFest USA 2019.
    No cancellations will be accepted under 30 days.